Takeaway.com 101: the essential guide for restaurants
Founded in the Netherlands in the year 2000, Takeaway.com specializes in online food ordering and home delivery. In 2020, the company merged with Just Eat to form one of the leading global online food delivery companies, Just Eat Takeaway.com.
Just Eat Takeaway.com currently operates in 20+ countries, with its subsidiary Takeaway.com serving Belgium, Luxembourg, Bulgaria, Portugal and Romania.
If you own a restaurant and you’re thinking of signing up with Takeaway.com, here’s everything you need to know about this online food delivery marketplace.
How does Takeaway.com work?
Unlike most of its competitors, Takeaway.com uses a business model that focuses mainly on restaurants doing their own deliveries.
Does that mean restaurants without a delivery service of their own cannot join the platform? No, because Takeaway.com does offer logistics for select restaurants that don’t have a delivery fleet.
With this hybrid model, Takeaway.com wants to ensure their customers have the largest variety of restaurants to order from.
Here’s how ordering at Takeaway.com works:
A hungry customer places an order via their local delivery site or mobile app
Takeaway.com facilitates the ordering and payment process, forwarding the order to the restaurant
The restaurant prepares the meal and makes the delivery or - occasionally - a Takeaway.com driver will pick up the order and deliver it
Alternatively, sometimes consumers can collect their meal themselves
How can restaurants sign up?
Joining Takeaway.com is free of charge. The registration process is fairly straightforward and onboarding usually takes no longer than a few days:
Head to Takeaway.com and click the “Sign up a restaurant” link in the footer
Fill out the form with your name, address, restaurant name, and contact info
Takeaway.com will get in touch with you to help you upload your menu and get your restaurant online
Once your restaurant is listed on Takeaway.com, you can start receiving orders.
When you receive an order via the Takeaway.com website or app, you’ll receive it either on your ‘Takeaway Box’, the delivery company’s own POS receipt printer, or directly in your own POS system.
As we mentioned above, listing your restaurant on Takeaway.com is free. However, like most other third-party delivery service providers, Takeaway.com charges restaurants commission for orders placed through their marketplace.
Commission percentages range from around 8 to 12%, depending on which country your restaurant is located in. Restaurants that use Takeaway.com’s logistics to fulfil their delivery orders pay higher commission rates that may range between 20 and 25%.
Takeaway.com also charges fees for specific services provided to restaurants, including:
Promoted placement in the app
Sales of merchandise and packaging
How can restaurants rank high on Takeaway.com?
Takeaway.com uses several ranking parameters to determine in what order restaurants are shown on its website or in the mobile app. These include:
The restaurant’s distance from the consumer
The restaurant’s quality score, based on its customer reviews
The restaurant’s popularity score: the number of orders processed by the restaurant
Newly joined restaurants are temporarily ranked higher in the app (around 1 week)
Takeaway.com’s paying “TopRank” promoted placement, a service that lets restaurants pay to improve their ranking
While you cannot change your restaurant location, you can work on quite a few things to improve your quality and popularity scores.
By integrating your Takeaway.com orders with your restaurant’s POS system, you can streamline the ordering process, improving your staff efficiency and using your time and resources in the most efficient way.
A POS integration will help you to improve customer satisfaction thanks to:
Increased order accuracy: your staff no longer has to copy orders to your point of sale as this process becomes fully automated, eliminating order mistakes
Improved delivery times: with a POS integration, incoming orders can be automatically accepted, sent to the kitchen, and printed, ensuring a smooth preparation process and increasing speedy delivery times
Larger order volumes: automating the online order flow gives you more time to focus on what matters most - preparing exceptional food
Integrating your online orders to your POS will help you excel
Connecting your Takeaway.com sales channel to your existing point-of-sale system helps you manage your orders more efficiently, aggregating all your orders - from other online ordering platforms, too - onto one screen.
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