A subsidiary of Just Eat, SkipTheDishes is Canada's leading and biggest food delivery network, serving tens of thousands of restaurants across the country. Are you also thinking of teaming up with Skip for your deliveries? Here’s everything you need to know before signing up with this major online ordering and delivery service.
Just like Uber Eats, Deliveroo, and other well-known delivery service providers in the food industry, SkipTheDishes takes care of the entire delivery process. All your restaurant needs to do is cook.
So how does that work?
Customers order food from your restaurant through the SkipTheDishes website or app. Once finalized (and paid), the order is sent to your restaurant, where it is accepted and prepared.
When the order is ready to go, SkipTheDishes couriers collect it from your restaurant and deliver it to the customer - who can track their order in realtime from start to finish.
Alternatively, customers can also choose pickup, collecting their food directly at the restaurant.
Registering with Skip is pretty straightforward. Here are the steps you’ll need to follow:
Head to Skipthedishes.com and select “Restaurant owners” in the footer
Fill out your restaurant’s name and address
Add (optional) info about your restaurant’s location type
Complete some basic contact information (your name, phone number, email address and job title or affiliation with the restaurant)
Add a link to your restaurant’s menu (optional)
Review your info and submit your application
After submitting your application, you’ll be contacted by SkipTheDishes to get you set up.
SkipTheDishes doesn’t charge anything to start up. The only up-front cost is your Skip-specific tablet, which has been set up for you in advance. However, you can also choose to work with a tablet of your own instead.
SkipTheDishes’ restaurant partners pay a commission fee on every order made through the platform. The commission percentage you pay can vary depending on the type of contract you have, your location, the number of online orders you do every week or month, etc. Generally speaking, you’re looking at a commission fee of between 20 and 30%.
With tens of thousands of restaurants on the SkipTheDishes platform, it can get pretty competitive. While Skip’s exact ranking algorithms aren’t public knowledge, there are a few things you can do to make sure you attract customers and show up higher on the list.
Fast delivery times are extremely important for customers who order from your restaurant. Therefore, food delivery networks like SkipTheDishes also take this element into consideration to determine the order in which restaurants are shown.
To ramp up delivery times, restaurants should work on decreasing order prep times and courier wait times. This may sound like a challenge, but by streamlining your online order flow you can easily increase your operational efficiency and gain time with each incoming order.
Also important for your in-app ranking is your acceptance rate. Restaurants that often reject orders, are penalized for doing so. By integrating the Skip platform to your POS, you’ll be able to automatically accept orders when your store is open. So you’ll never have to worry about your acceptance rate again.
If many people are visiting your restaurant page, but they’re not ordering, that results in a low conversion rate. And restaurants with low conversion rates usually don’t appear at the top of the list. So how can you improve your conversion rate? One surefire way to convince people to order, is by curating and optimizing your menu.
Add clear menu item descriptions and attractive photos, and verify if your prices are reasonable compared to your competitors and in-store prices. If a menu item isn’t landing well, remove it or replace it with another dish.
Your conversion rate, together with your general performance metrics (like your acceptance rate, online ratio, order prep times, etc.) are used by SkipTheDishes to create your Skip Score. App users can filter by Skip score, so the higher your score, the higher your ranking will be.
SkipTheDishes supports integration with Canada’s major POS players, such as TouchBistro, Maitre’D, NCR Aloha, Square, Lightspeed, and many others. Integrating Skip with your POS system will enable you to automatically accept online orders from SkipTheDishes, sending your orders straight to your POS. The integration saves you a lot of time, resources and money, since you no longer need your staff to double punch orders into your POS system, eliminating human error.
Additionally, a POS integration can also help you manage your menu on the SkipTheDishes platform (and other food delivery systems). A gateway software platform like Deliverect, for example, allows you to synchronize your POS menu with multiple third-party delivery marketplaces. You can then use the Deliverect dashboard to edit and organize menus, and publish them across all platforms instantly.
Being a SkipTheDishes restaurant partner has both benefits and downsides - just like any other third-party delivery services.
Some of the advantages of partnering with Skip:
You can expand your reach considerably, as Skip has a vast number of loyal customers - some of which you may not be able to reach on your own.
You can build on Skip’s experience, and benefit from their expertise and ready-made infrastructures, such as their courier network, secure online payment systems, order tracking technology, etc.
Because SkipTheDishes takes care of the entire delivery process, you don’t get any new work. Your restaurant can just focus on what you do best: making tasty food.
You don’t have to make any major investments to get started with delivery (such as your own ordering app, riders or drivers, tracking and payment system, additional employees,...).
The trade-off comes in the form of commission fees. Some restaurants feel that the commission percentages they are required to pay their delivery partners is too high - especially if their profit margin isn’t high enough. Other restaurant owners fear losing control of the delivery process, not being able to train the couriers themselves.
One thing is certain: each restaurant needs to weigh the pros and cons of working with SkipTheDishes individually, as no restaurant business is the same.
Deliverect connects restaurant POS systems to delivery platforms and online ordering services, making online order management easy.
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